Press kit

Logos

Vector first. SVG and PDF scale to any size with no quality loss, so reach for those and only fall back to PNG or WebP where a tool won't take them. Need a format that isn't here? Ask us.

Wide logo

The default. Use the SVG unless something refuses to take it.

876 × 238 · vector

SVG 31 KBPNG 37 KBWebP 24 KBPDF 20 KB

Wide logo, dark backgrounds

The same logo reversed out. Transparent, so it takes any dark color behind it.

876 × 238 · vector

SVG 31 KBPNG 34 KBWebP 21 KBPDF 20 KB

Wide logo, no tagline

For anywhere small. Below about 200px wide the tagline stops being readable, so drop it.

876 × 180 · vector

SVG light 7 KBSVG dark 7 KBWebP 17 KB

Stacked logo

Two lines. For square and near-square spaces where the wide logo would sit too small.

vector

SVG light 32 KBSVG dark 32 KBPDF 21 KB

Globe

The mark on its own, for favicons, app icons and anywhere the name is already on screen.

vector

SVG 993 BPNG 512 21 KB

Podcast cover

What Apple, Spotify and Amazon show. No tagline, because these apps shrink it to about 55px.

3000 × 3000

JPG 387 KB1400px 121 KB

Social card

The image that shows up when someone shares the site.

1200 × 630

PNG 43 KBWebP 23 KB

Profile art

Avatars, headers and banners sized for X, Instagram, YouTube, Facebook and LinkedIn.

12 sizes

All of them 4.1 MB

Stickers and QR

The QR points at worldatodds.com/episodes. Print artwork is ready to send to a printer as is.

Bumper sticker

US standard 11.5 by 3 inches, 300dpi, trim size. Also in 10 by 3, and in a version with no QR at all.

11.5 × 3 in

Dark 103 KBLight 102 KBNo QR 111 KB

Square sticker

Three by three inches, 300dpi. Three layouts, each in dark and light: code dominant, logo dominant, or split.

3 × 3 in

QR big 36 KBLogo big 30 KBSplit 23 KB

The +EV podcast

Every sticker again with the short tagline instead of the full line. Those files end in -ev.

12 files

Bumper 102 KBSquare 35 KB

QR code on its own

To drop into your own layout. Error correction H, so 30% of it can be scratched off and it still scans.

41 × 41 modules · vector

SVG 3 KBEPS 5 KBPNG 3 KB

• Keep the QR dark on a light background. Reversing it out, light code on a dark field, stops a lot of scanners from reading it at all.
• Leave the white border around the code. That quiet zone is part of how a scanner finds it.
• Three inches is the comfortable size. Below an inch and a half, stop.

Assets for physical printing

Hand these to a print shop as they are. Every sticker, in every size and every variant, also exists as a vector PDF built to print specification.

• True physical size. An 11.5 by 3 inch bumper sticker opens as an 11.5 by 3 inch page, not as a number of pixels.
• Vector throughout, including the QR code and the type. The lettering is converted to outlines, so there's no font to embed and nothing to substitute.
• An eighth of an inch of bleed on every side, with the background carried into it. Trimming is never perfect, and without bleed a navy sticker cut a millimeter off shows a white sliver down one edge.
• Crop marks and a TrimBox, so both the press operator and the machine know exactly where to cut.
• Nothing important within a sixteenth of an inch of the cut line.

These are RGB. Most shops convert for you, but the navy and the amber will shift a little in CMYK, so it's worth asking which they'd rather have. Tell us and we will send CMYK versions with the brand colors pinned.

Bumper, 11.5 by 3 in

US standard. Dark, light, code on either side, and one with no QR. Both taglines.

PDF · 11.75 × 3.25 in with bleed

Dark 31 KBLight 31 KBNo QR 25 KB

Bumper, 10 by 3 in

The same thing with less car. Dark and light, both taglines.

PDF · 10.25 × 3.25 in with bleed

Dark 31 KBLight 31 KB

Square, 3 by 3 in

Three layouts, each in dark and light, both taglines. Twelve files.

PDF · 3.25 × 3.25 in with bleed

QR big 30 KBLogo big 16 KBSplit 16 KB

The +EV podcast

Every print file again with the short tagline. Those end in -ev.

12 files

Bumper 21 KBSquare 20 KB

Every file

The complete set, 106 files, with sizes read straight off disk. If you'd rather not pick, the button at the top of this page is all of it in one ZIP.

Colors

Click a code to copy it.

Fonts

All three are free on Google Fonts.

Boilerplate

Copy any of these as-is.

Using the logo

Five things that keep it looking right.

• Reach for the SVG or the PDF. They're the real artwork and they stay sharp at any size. PNG and WebP are there for tools that won't take vector.
• The dark version belongs on dark backgrounds, the light version on light ones. Both are transparent, so whatever is behind them shows through.
• Clear space around the logo of at least the height of the letters.
• No stretching, rotating, recoloring or drop shadows.
• Below about 200px wide, switch to the no-tagline version. The tagline stops being readable before the logo does.

Listen and links

Where the show lives, plus the pages worth linking to.

• Apple Podcasts · Spotify · Amazon Music · RSS
• Episodes · the scorecard, where every bet is published · free calculators · the blog
• @worldatodds on X
• Anything else, including interviews and guest spots: get in touch.